no.02 BUILD
U&I Renewables CRM
Client system
£580k+ of customer revenue managed through a bespoke CRM.
979customers1,043jobs tracked805invoices raised
Anthony Gair · software studio · Sunderland · est. 2025
Software for people who need it.
Built around real operations, not imagined workflows.
spreadsheet chaos, sorted
3
systems live in production
£580k+
client revenue managed
83,000+
miles tracked
2
App Store products live
Figures are taken from live systems and verified project records. No inflated agency numbers.
while the football's on...
I built Marcrist a prediction game for it.
Matchpicks. 63 players, 2,783 predictions, every one locked at kickoff and scored automatically. No spreadsheets, no manual marking. Fancy your chances?
what I mostly build
A bespoke CRM service.
Most businesses do not need another app. They need one system that fits the way they already work: customers, jobs, bookings, certificates, invoices, the lot, in one place and shaped around them. That is most of what I do, delivered through SOYO Studios.
no.12 BUILD
Rejuvenair Spa
Client system
One owner-run booking system to replace two rented tools, ready for opening day.
GymCatch + Timelyreplaces1,464clients migrated4,937appointments migrated
And the rest of the
work.
see the lot → no.02 BUILD
U&I Renewables CRM
Client system
£580k+ of customer revenue managed through a bespoke CRM.
979customers1,043jobs tracked805invoices raised
no.03 LIVE
MileClear
Product
Over 80,000 miles tracked and counting.
83,400miles tracked251drivers6,300trips
no.04 LIVE
Marcrist Matchpicks
Client system
245 entrants, 11,893 predictions, every one locked at kickoff and scored automatically.
245entrants11,893predictions32 / 104fixtures played
no.05 LIVE
ReadyPlayerOn
Product
One status across 8 gaming platforms. No chat, no strangers, no risk.
8platforms connectediOS App StoreliveCOPPA · UK GDPRcompliance
no.12 BUILD
Rejuvenair Spa
Client system
One owner-run booking system to replace two rented tools, ready for opening day.
GymCatch + Timelyreplaces1,464clients migrated4,937appointments migrated
no.08 BUILD
Motor Magnate
Game
A whole car industry, deterministic to the seed - same world every replay.
71+unit tests19historical events100+design combinations
no.09 BUILD
Touchline Empire
Game
126 hand-crafted clubs, 2,520 generated players, six divisions deep.
126clubs2,520generated players222pixel-art assets
no.10 BUILD
Village Life
Game
A village of 600 simulated lives, played across generations.
600simulated residents85,000+lines of C#479scripts
no.11 TRIAL
Go BARRY
Client system
Disruption intelligence for bus operations - built in full, ready to trial.
231+route coverage6regions4live data feeds
how this actually goes
I do not build software from a distance. I talk to the people who will use the thing, work out the real process, then build something that fits the job.
01 the bit everyone skips
Understand the mess
I sit down with the people doing the work: the spreadsheets, inboxes, duplicated admin, missed follow-ups, manual reports.
02 where it gets real
Build the tool
A focused system moulded around the staff's real requirements, not a template.
03 still here? good
Keep it alive
Fixes, improvements, support and new features after launch.
You bring the process. I'll turn it into software.